This project was a rebrand for the Madison area lacrosse program, Badgerland Lacrosse. One of the goals of the project was to "make a graphic appealing to the high school and younger audiences." My inspirations were from the sport itself, but more importantly the beloved Badger mascot.
From the mascot, I pulled the iconic striping from the sweater and combined it with the 'B' to make a similar shape of the lacrosse stick pocket. The branding has multiple marks to be flexible for web and physical applications.