Belding High School


This is my submission for a high school rebrand in Belding, Michigan.

My main driver behind the rebrand is the Belding coat of arms. In the coat of arms, the helmet above the shield is one of a tilting knight. Tilting (jousting) was a medieval sport where knights charged towards each other with a lance (spear) in attempt to unhorse their opponent. A knight’s helmet played a crucial role in competition. The lance and its pattern find its way into designs to bring a uniqueness to Belding.

Uniform template: