Cleveland Generals


This is my concept to rebrand the Cleveland Indians into the Cleveland Generals. My research took me back to how Cleveland was founded, which was by General Moses Cleaveland while surveying the Western Reserve in 1796.

While choosing a color palette for the rebrand, I noticed that green is underused in the MLB and it works with my military theme. The jerseys are set in custom typography and numerals.

The uniforms shown are home, away, alternate, and throwback.