Gander Mountain had a rebrand contest to be Gander Outdoors. My submission focused on gander, which has a couple definitions. First, gander is a male goose. Second, it means to look or glance. I stylized the goose and combined it with custom 'gander' typography. An orange horizon line cuts between the typography, which suggests movement of the goose and sunrise/sunset.
The color palette has neutral tones I pulled from the goose, then a splash of vibrant orange. The color orange is used in outdoors products for safety reasons, and it also combines well with the neutral tones. For small or shorthand applications, I created a 'Go' badge.