I had the opportunity to rebrand my high school's track & field logo. This project was special because I have always wanted to rebrand an athletic team, and my time with the Geneva Track program was a highlight of my high school career.
The main concept behind the logo was to incorporate a "V" for Vikings, viking armor, and wings. There are a couple of armor elements seen in the logo. The "V" is styled like a sword with shield behind it. Lastly, the wings add an aggressive, but cohesive edge to the logo.
Also shown are the primary and secondary logos. There are also mockups of boys and girls apparel for this year. One additional task with this project was to create a graphic for the back of the boys and girls shirts.