Grimes Ground Services
I helped my brother out with some branding of his local ground service company. During my research and what I have observed in the wild, a majority of grounds/lawn care companies go with green or grass in their logo. I wanted my brother's personality and brand to stand out from the rest. He is a loyal Cubs fan and I followed their color scheme for inspiration. The type does the talking and I made sure it was bold and uninterrupted by blades of grass or other elements. By having a wordmark as the logo, it allows him to grow the business outside of just lawn care.