Graphic Designer
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Capsim

Brand and marketing design for an education technology company.

Capsim Management Simulations

Capsim is the leader in transforming business skills with proven simulation and assessment technology for 1,500+ innovative universities and companies from over 50 countries.

Challenge: Create a dynamic and engaging visual identity system to match the experiential learning product experience.

 
 

Catalyst: Building blocks (shapes) and colors

I got back to the basics for this visual refresh. We are all taught shapes and color at an early age, and I wanted to bring those basic elements in a complex manner for this project.

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Color Palette

There are some anchor colors that carried over from Capsim’s history, but new colors were introduced to complement them and extend the palette. ADA accessibility was a focus as well when text is on top of any color, making sure it maintains legibility by having it be black or white depending on the background.

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Pattern

The combination of color and shape can create some pretty cool patterns.

 
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Typography

The font Inter was chosen for it’s professionalism and range in weight.

 
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Stationery

 
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Marketing Collateral

 
 
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“Oh wow, I like this it represents the creativity and what you guys do much better than the old stuff.”

— Associate Dean

 
 

Website

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Product Design

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I have a whole page dedicated to my product design work for Capsim.

Or visit the ‘Product Design’ link in the navigation.

 

Check out some other projects

 

Pepper Street Pets

Player Illustrations