Capsim Management Simulations
Capsim is the leader in transforming business skills with proven simulation and assessment technology for 1,500+ innovative universities and companies from over 50 countries.
Challenge: Create a dynamic and engaging visual identity system to match the experiential learning product experience.
Catalyst: Building blocks (shapes) and colors
I got back to the basics for this visual refresh. We are all taught shapes and color at an early age, and I wanted to bring those basic elements in a complex manner for this project.
Color Palette
There are some anchor colors that carried over from Capsim’s history, but new colors were introduced to complement them and extend the palette. ADA accessibility was a focus as well when text is on top of any color, making sure it maintains legibility by having it be black or white depending on the background.
Pattern
The combination of color and shape can create some pretty cool patterns.
Typography
The font Inter was chosen for it’s professionalism and range in weight.
Stationery
Marketing Collateral
“Oh wow, I like this it represents the creativity and what you guys do much better than the old stuff.”
— Associate Dean
Website
Product Design
I have a whole page dedicated to my product design work for Capsim.
Or visit the ‘Product Design’ link in the navigation.
