Pepper Street Pets
Pepper Street Pets is a trusted, reliable, and responsible pet partner for all of your needs.
Goal: Create a new visual identity that was professional, yet playful
Want to see AND hear about this project? Check out the Design with Grimes episode.
“I love it! It’s super fun yet professional”
Sketch & Digital Iteration
The original logo lacked personality and character, but it was efficient. Updating the logo meant keeping the efficiency, but bump up the personality and make someone smile or feel good.
Typography
Color
Color Exploration
