Justin Fields
Brand identity concept for THE Chicago Bears QB — Justin Fields
Project Groundwork
Athlete Logos
I took inspiration from popular athlete logos and Justin’s background to set my foundation. Popular characteristics from these logos are mostly simple, black, interlocking, and contain the athlete’s number to name a few.
Atlanta Police Dept.
Justin’s father was a police officer in Atlanta Georgia, and this had a major influence on his upbringing. It taught him discipline, humility, and to keep your cool in any situation.
Sketch Book
While listening to content about Justin Fields I took notes of what was said, what I took away, and references to lean on. This research jumpstarted early sketches and it went from there.
Early Concept Lineup
I took a couple of my promising sketches and brought them to life.
Concept Selection & Refinement
The concept I chose to pursue was “badge”. Using the badge silhouette I was able to carve a unique, simple, and memorable mark.
Strong, Bold, Agile
Digital & Physical implementation
Pattern
Winning is in his DNA
Your next project
Let’s collaborate on your next project. Where it’s branding identity, social graphics, or a simple logo. Not sold? Check out my other projects below for inspiration.
Other Projects
New Orleans Saints Branding & Uniform Design
Capsim Branding & Marketing
