Graphic Designer
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New Orleans Saints

This project was part of Super Design Bowl. A friendly competition where designers are assigned a team to rebrand and there work is put to a community vote. My challenge was the New Orleans Saints.

New Orleans Saints

 

This project started as a primary logo competition through Super Design Bowl and I had a blast extending beyond that.

 

A simple mark transforms into a whole new identity.

 
 

Before we get into the transformation, let’s see how it all started…

 

Sketches & Inspiration

My inspiration came from reviewing the Saints logo history, and the shield graphic stuck out. The team was named "Saints" due to its birthday on the Roman Catholic Church's All Saints Day. Since joining the league in 1967 the team has remained fairly consistent with its logos and colors.

 
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The shield stuck for a couple reasons: one it was part of the logo history, and two Saints are commonly memorialized on necklaces in a shield shape. After getting enough sketch work in, I got to the computer and started to bring it to life.

 
 

Primary Logo

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Color for this rebrand remained untouched.

 
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Custom logotype & secondary type

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Part of the branding came from this custom high contrast logotype for '“SAINTS”. The “S” primary logo was modified and the remaining letters followed suit.

This rebrand also needed some legible secondary fonts to go on other materials, so Verlag and Blair were tapped to be in the system as well.

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Alternate Logos

The shield motif flexes into alternate logos.

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The text color swaps when placed against a certain background color.

 
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Team uniforms

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Home & Away uniforms.

Field.

Apparel.

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Apparel

 
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Super Design Bowl

Check out the “Post Game Report” video below where the competition is discussed.

 

 

Other Sports Design Branding & Uniforms

 

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