Elite Fitness
Project Brief
Mood Board & Sketches
Concepts
Using my sketches as a starting point I got to work on concepts to move forward with.
Custom Typography
Here’s a quick evolution snapshot of the custom “Elite” wordmark as well as the bevel “E” icon
Identity
With some refinement I pulled the visual identity together.
Color & Type
Logo Set & Mockups
Custom typography that acts as a frame to build on. Muscle that is.
Timelapse
Recap
This visual identity is unique and flexible.
Check out some other projects!
Justin Fields Visual Identity
Pepper St. Pets
